Why Dnd >
- DND Flyway is a world-class expressway connecting Delhi to one of its largest sub cities, NOIDA.
- NOIDA is a hub for BPOs, IT giants and media companies. The DND offers the unique opportunity to capture the hordes of young professionals on their way to and from work.
- The C-Suite executives from Delhi also use this expressway to head to the NOIDA Golf Club to relax over the weekend.
- With the well planned, uncluttered media layout and high profile commuters, the DND is a must have in any campaign for the NCR region.
Commuter Profile >
150,000 vehicles / day (with 2.3 passengers/vehicle)
- Sec A (90%)
- Young audience profile (90% between 22-34 yrs)
- Primarily graduates/PG (60%) working at middle or senior management level(60%)
- Predominantly Males (75%)
- High interaction with premium goods & services
High Opportunity-To-See [OTS]
- 80% travel through the flyway at least 4 days in a week and 21% travel once/2+ times in a day.
- Most of the travel happens for executives staying in Delhi and traveling to NOIDA for work in the morning and back in the evening.
- 99% of commuters recall advertising.