DND

Why Dnd    >
  • DND Flyway is a world-class expressway connecting Delhi to one of its largest sub cities, NOIDA.
  • NOIDA is a hub for BPOs, IT giants and media companies. The DND offers the unique opportunity to capture the hordes of young professionals on their way to and from work.
  • The C-Suite executives from Delhi also use this expressway to head to the NOIDA Golf Club to relax over the weekend.
  • With the well planned, uncluttered media layout and high profile commuters, the DND is a must have in any campaign for the NCR region.
 
Commuter Profile    >
150,000 vehicles / day (with 2.3 passengers/vehicle)

Traffic Profile

  • Sec A (90%)
  • Young audience profile (90% between 22-34 yrs)
  • Primarily graduates/PG (60%) working at middle or senior management level(60%)
  • Predominantly Males (75%)
  • High interaction with premium goods & services

High Opportunity-To-See [OTS]

  • 80% travel through the flyway at least 4 days in a week and 21% travel once/2+ times in a day.
  • Most of the travel happens for executives staying in Delhi and traveling to NOIDA for work in the morning and back in the evening.

Captive Audience

  • 99% of commuters recall advertising.
 
Innovative Display    >
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