Why DMRC-South Delhi >
Metro Rail Culture
- The Metro is not just changing the way Delhi is looking. It is also changing the way the Delhi resident looks at life, his lifestyle and his environs
- Delhi-ites, who always loved the independence of a personal vehicle, are slowly but surely adapting to the Metro Rail culture due to conveniences
Increasing coverage
- Delhi NCR comes together as one city, distances are crunched; opportunities have increased
- Ability to reach for desired TG are pin pointed
Measurable
- The statistic of commuters is easily measurable
- Others transport mode is not easily measurable
DMRC South Delhi glance>

Commuter Profile >
Demographics of South Delhi Metro Riders
Age
- Highest number of young commuters (18-25 years) in Lajpat Nagar, Nehru Place, Mohan Estate, Badarpur
- Matured Buyers (35+ & married with elder child under 6 years)- Khan Market & Central Secretariat
Income
- Khan Market has the highest Avg monthly highest Income(28k)
- Nehru Place and Jasola has highest Sec A1 & A2 audience(>50%)
- Badarpur has high monthly highest Income (24k) and high sec A1 A2 audience
Gender
- 40% of lajpat Nagar audience in female highest on the metro stretch

Psychographic of South Delhi Metro Riders
High End Goods User
- Khan Market, Jasola& Badarpur has highest no of HT, split A/C, window A/C, LCD,LED TV
- Lajpat Nagar Station’s ambience is more conducive for absorb ads (highest time spent and also supported by ad-recall data
4 Wheel owners
- Khan Market, Mulchand, Jasola has maximum number of people with 4 wheel (16 &15%)
Travel Time
- 90% of Lajpat Nagar audience is frequent traveller – 3+ times in a week
- ¾ of Khan Market is frequent traveller (everyday)
- A large percentage (10%) of Jasola and Khan market commuters are adhoc – new traveller
Source: Nielson Research 2011



