DMRC

Why DMRC-South Delhi   >
Metro Rail Culture
  • The Metro is not just changing the way Delhi is looking. It is also changing the way the Delhi resident looks at life, his lifestyle and his environs
  • Delhi-ites, who always loved the independence of a personal vehicle, are slowly but surely adapting to the Metro Rail culture due to conveniences
 
Increasing coverage
  • Delhi NCR comes together as one city, distances are crunched; opportunities have increased
  • Ability to reach for desired TG are pin pointed
 
Measurable
  • The statistic of commuters is easily measurable
  • Others transport mode is not easily measurable
 
DMRC South Delhi glance>
 
 
 
Commuter Profile    >
Demographics of South Delhi Metro Riders
Age
  • Highest number of young commuters (18-25 years) in Lajpat Nagar, Nehru Place, Mohan Estate, Badarpur
  • Matured Buyers (35+ & married with elder child under 6 years)- Khan Market & Central Secretariat
 
Income
  • Khan Market has the highest  Avg monthly highest Income(28k)
  • Nehru Place and Jasola has highest Sec A1 & A2 audience(>50%)
  • Badarpur has high monthly highest Income (24k) and high sec A1 A2 audience
 
Gender
  • 40% of lajpat Nagar audience in female highest on the metro stretch
 
Psychographic of South Delhi Metro Riders
High End Goods User
  • Khan Market, Jasola& Badarpur  has highest no of HT, split A/C, window A/C, LCD,LED TV
  • Lajpat Nagar Station’s ambience  is more conducive for absorb ads (highest time spent and also supported by ad-recall data
 
4 Wheel owners
  • Khan Market, Mulchand, Jasola has maximum number of people with 4 wheel (16 &15%)
Travel Time
  • 90% of Lajpat Nagar audience is frequent traveller – 3+ times in a week
  • ¾ of Khan Market is frequent traveller (everyday)
  • A large percentage (10%) of Jasola and Khan market commuters are adhoc – new traveller
 
Source: Nielson Research 2011
 
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