Why DMRC-South Delhi >
Times OOH has the exclusive advertising rights on all the 16 stations on this premium metro line for five years.
Metro Rail Culture
- The Metro is not just changing the way Delhi is looking. It is also changing the way the Delhi resident looks at life, his lifestyle and his environs
- Delhi-ites, who always loved the independence of a personal vehicle, are slowly but surely adapting to the Metro Rail culture due to conveniences
Increasing coverage
- Delhi NCR comes together as one city, distances are crunched; opportunities have increased
- Ability to pin point the desired TG have arose
Measurable
- The statistic of commuters is easily measurable
- Other modes of transport are not easily measurable
DMRC South Delhi glance>

Commuter Profile >
Demographics of South Delhi Metro Riders
Age
- Highest number of young commuters (18-25 years) in Lajpat Nagar, Nehru Place, Mohan Estate, Badarpur
- Matured Buyers (35+ & married with elder child under 6 years) - Khan Market & Central Secretariat
Income
- Khan Market has the highest average monthly income (28k)
- Nehru Place and Jasola have the highest SEC A1 & A2 audience(>50%)
- Badarpur has the highest monthly income (24k) and high SEC A1& A2 audience
Gender
- 40% of Lajpat Nagar audience is female, the highest on the metro stretch

Psychographic of South Delhi Metro Riders
High End Goods User
- Khan Market, Jasola & Badarpur have the highest number of split A/C, window A/C, LCD & LED TV ownership
- Lajpat Nagar station’s ambience is more conducive for absorbing ads (highest time spent and also supported by ad recall data)
4 Wheeler Ownership
- Khan Market, Mulchand, Jasola have the maximum number of people with 4 wheelers (16 &15%)
Travel Time
- 90% of the Lajpat Nagar audience is frequent travellers – 3+ times in a week
- ¾ of Khan Market audience travels everyday
- A large percentage (10%) of Jasola and Khan Market commuters are new travellers
Source: Nielsen Research 2011
Innovative Displays >
Other Displays >



