DMRC

Why DMRC-South Delhi   >
 
Times OOH has the exclusive advertising rights on all the 16 stations on this premium metro line for five years.
 
Metro Rail Culture
  • The Metro is not just changing the way Delhi is looking. It is also changing the way the Delhi resident looks at life, his lifestyle and his environs
  • Delhi-ites, who always loved the independence of a personal vehicle, are slowly but surely adapting to the Metro Rail culture due to conveniences
 
Increasing coverage
  • Delhi NCR comes together as one city, distances are crunched; opportunities have increased
  • Ability to pin point the desired TG have arose
 
Measurable
  • The statistic of commuters is easily measurable
  • Other modes of transport are not easily measurable
 
DMRC South Delhi glance>
 
 
 
Commuter Profile    >
Demographics of South Delhi Metro Riders
Age
  • Highest number of young commuters (18-25 years) in Lajpat Nagar, Nehru Place, Mohan Estate, Badarpur
  • Matured Buyers (35+ & married with elder child under 6 years) - Khan Market & Central Secretariat
 
Income
  • Khan Market has the highest average monthly income (28k)
  • Nehru Place and Jasola have the highest SEC A1 & A2 audience(>50%)
  • Badarpur has the highest monthly income (24k) and high SEC A1& A2 audience
 
Gender
  • 40% of Lajpat Nagar audience is female, the highest on the metro stretch
 
Psychographic of South Delhi Metro Riders
High End Goods User
  • Khan Market, Jasola & Badarpur have the highest number of split A/C, window A/C, LCD & LED TV ownership
  • Lajpat Nagar station’s ambience is more conducive for absorbing ads (highest time spent and also supported by ad recall data)
 
4 Wheeler Ownership
  • Khan Market, Mulchand, Jasola have the maximum number of people with 4 wheelers (16 &15%)
Travel Time
  • 90% of the Lajpat Nagar audience is frequent travellers – 3+ times in a week
  • ¾ of Khan Market audience travels everyday
  • A large percentage (10%) of Jasola and Khan Market commuters are new travellers
 
Source: Nielsen Research 2011
 
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