Mumbai Airport

Why Mumbai Airport    >
  • Chhatrapati Shivaji International Airport is the second-busiest airport in the Indian Subcontinent with close to 30 million passengers. The airport is also the 31st busiest airport in the world.
  • In July 2010, the Airport was ranked fourth best in the world for having aerobridges, fancy food courts, spas, and salons.
  • The media is located across all areas of the airport from the check-in area to the departure gates to the arrivals. This media plan allows you to not only target the relevant TG at various pars of the airport but plan a campaign that follows the passenger throughout the airport.
  • The dwell times and high impact sites ensure high recall for your brand communication.

Source: Nielsen Study 2011

Domestic Terminal’s Traffic Split
Digital Advertising   >
  • WHAT: Digital Info Screens are a one-stop destination for travelers to know about various facilities at Mumbai Airport. While they browse the touch-screen panel, the Ads/Content playing at the attached digital screen work to enthuse, engage and entertain consumers
  • WHERE: Strategically deployed at locations with high dwell times and uncluttered visibility, these screens leverage the fact that nearly 100% of Mumbai airport travelers recall digital formats & 90% express interest in interacting with this medium.
  • KEY BENEFITS:
    REACH:     The only advertising network that allows reach across ALL terminals and 75% traffic at Mumbai Airport
    MESSAGING:     Ability to play relevant, eye-catching content to lure the travelers and then showcase Personalized and interactive advertising targeted at a premium consumer class, which cannot be reached by other media.
    OPERATIONAL PROS: Low costs of Production and Real Time Updation
  • THE BOTTOMLINE:
    The confluence of 30 million discerning travelers, an impeccable airport environment & an innovative, dynamic digital media is the perfect mantra for creating a powerful brand connect for your brands.
    We invite you to come and explore this powerful medium & let Mumbai Airport be the launch pad for your brands to take-off into a higher orbit of consumer mindspace!
 
Commuter Profile    >
  • Travellers skews towards SEC A, 25+ yrs age group - in short a very affluent TG
  • Travellers are consumers of high end goods and services
  • 2/3rd of this TG travels on business purposes, every fifth traveller is a member of a frequent flier program.
    45% travellers take a flight once every month, but only 20% are frequent fliers
  • Most travellers spend approximately 2 hours at an airport during a round trip
  • 3/4th of travellers look at advertising at airports during their time spent at the airport – most look at backlit and TV advertising screens
 
Digital Advertising kicks off at Mumbai Airport

Synchronised Scrollers at Mumbai Airport
 
Innovative Display    >
Other Displays   >