26 Feb 2010, www.network2media.com

New Delhi : Keeping in view the high audience interest in Budget-related programmes, leading English news channel Times Now ran a series of power-packed programmes on the subject. Further, to attract draw the attention of a large audience, the channel has launched a week-long OOH campaign in key cities including Delhi & Mumbai.

22 Feb 2010, www.network2media.com

New Delhi : Steering clear of the myriad ‘me-too’ low-fare campaigns that dot the OOH landscape, airline SpiceJet in association with leading outdoor media owner Times OOH, which has the advertising rights at the Indira Gandhi International Airport in Delhi, and outdoor media agency MOMS, the specialist OOH arm of Madison, has deployed a 41.5'' x 40’ replica of SpiceJet branded Boeing 737 outside Terminal 1D of the Delhi airport.

17 Feb 2010, www.allaboutoutdoor.com

New Delhi : Low cost airlines generally revolve around a few regular advertising tricks and price points are usually one of their favorites. SpiceJet, though, has different plans. The low cost, no frills airline started off on a new route. It has launched a new communication campaign that takes a clear step away from pricing led communication to a value-led proposition. The campaign moves away from price-led tactical campaigns to a long term strategy of creating brand salience and communicating a clear cut

15 Feb 2010, www.network2media.com

New Delhi : Airport advertising is arguably the most premium segment of the OOH industry. Times OOH enjoys a big footprint in this domain, with advertising rights at the Delhi and Mumbai international airports. Year 2010 will be a crucial year for the leading OOH player in this segment, considering that the advertising rights at the Indira Gandhi International Airport will be up for renewal and the bids for the advertising rights at the much-awaited T3 are under evaluation now.

11 Feb 2010, www.network2media.com

New Delhi : Having tided over a relatively difficult year 2009, leading outdoor media owner Times OOH is preparing for the big bang in year 2010 with focused attention on growing its niche operations, while keep a keen eye on innovations for greater customer engagement. The company is planning to establish its footprint in the Chennai market, while strengthening its presence in Delhi, Mumbai, Kolkata, Bangalore and Hyderabad markets.

14 Jan 2010, www.allaboutoutdoor.com

New Delhi : Knorr Soups recently took advantage of the advertising network at Delhi Domestic Airport to promote it as the ideal healthy, tasty snack that satisfies the 7 pm pre-dinner hunger pang. The activation is executed by Aaren Initiative in association with Times OOH.

13 Jan 2010, www.network2media.com

New Delhi : Times OOH vouched for a renewed focus on innovation and consumer engagement and experience. Its initiative to set up interactive, touch-screen kiosks at the international terminals at the Delhi and Mumbai airports is another step in this direction.

11 Jan 2010, www.allaboutoutdoor.com

New Delhi : Mastercard is trying to carve out a niche in the crowded field of credit and charge card marketers by unveiling a unique innovative campaign at Delhi & Mumbai International Airport.

09 Jan 2010, www.exchange4media.com

Times OOH had recently set up interactive, touch-screen kiosks at the international terminals at the Delhi and Mumbai airports as part of its activity for MasterCard. This kiosk helped passengers have access to information about countries, cities, towns and even landmarks or places of interest.

02 Jan 2010, www.exchange4media.com

Mumbai : Aamir Khan has delivered yet another hit with his ‘3 Idiots’. Times OOH has conceptualised a campaign involving the movie for Reliance Life Insurance, which can currently be seen on Patel Bridge in Mumbai.