This activity had a great ‘take-home’ value for the consumer. No one at the airport could have missed this larger than life installation! Great visibility and impeccable execution helped demonstrate our products through tangible experiences.

Nokia E7 is our latest offering in the smartphone segment. The focus of the OOH campaign was to play up the unique yet elegant design of the device and highlight the key features that allow consumers to multitask. The device is meant for a consumer who is always on the go and yet able to maintain a work/life balance, the airports seemed appropriate for the campaign as we were able to connect with the relevant TG.

The airport is one of the most relevant contact points for a Samsonite customer since the brand largely caters to the needs of the air traveler. So OOH at airports becomes a perfect way to reach out to our relevant Target Group. We've made significant investments in airport advertising in the past and it has paid us rich dividends. Hence this year for our new Brand Communication we've decided to present at Mumbai & Delhi airport for an extended duration.

…Our task was to elucidate the core functionalities of the PlayBook to our potential and existing customers in the most innovative way. We are always multitasking while on the move, and that’s where the concept of creative branding at the Mumbai airport germinated from. Just like our successful campaigns like ‘are you missing something’ on BBM, ‘Love what you do’ and ‘BlackBerry Boys’, with this we worked on our PlayBook outdoor branding strategy creatively and attempted to create something that lasts longer in people’s mind. Yet again this branding concept has triggered massive word of mouth and discussions around the creative display of PlayBook at the most obvious spots at the airport.
We are extremely thrilled with the overwhelming response and we plan to continue to illustrate brand BlackBerry in innovative ways.

Sharda University, a part of the Sharda Group of Institutions, has come to be recognized as a name to reckon with, for world-class, professional education in North India. Recently (2009) conferred the status of a private university in Greater Noida, the University has a large campus spread over 63 Acres of land with vast infrastructure. SGI has always been a firm believer in the power of OOH. For its latest outdoor campaign, Sharda University entrusted a major portion of their outdoor plan to Times OOH. The DND flyway is the focal point of their campaign, and is being received extremely well by their target audiences (parents and students alike).
According to Mr. Daryani, Vice President, Sharda University, the relationship with Times OOH has been an extremely pleasant experience. “We appreciate the professionalism shown by the team at Times OOH in executing our campaign. They have managed to deliver what was promised on time and without any problems. The displays were put up at the right time and the quality of service provided has been excellent”, says Mr. Daryani.“This is just the beginning for us; we want to build our brand extensively in the coming years. We expect to double our media budget next year and OOH will form an important part of our plan”.

SMC Group, a leading Financial services provider in India is a one-stop investment solutions company, with a pan-india presence. A firm believer in the power of OOH, the company is currently running a campaign at Delhi & Mumbai Airports. “I am very strongly convinced about the power of OOH media. It is the best medium for impact. Unlike, print & TV where the life of a campaign is limited to a few minutes or days, OOH offers a more permanent mode of communication. Working with Times OOH has been a pleasant experience and we are extremely satisfied with the service. Our aim was to target the movers & shakers of the corporate world for our premium services like Wealth Management & Investment Banking.

The excellent site selection for this campaign has ensured that we effectively reach our target audiences”.